Privacy Policy

Privacy Policy for EarthRoots Valley

We maintain an unwavering dedication to protecting and preserving all personal data provided by our website visitors and service users, implementing robust and comprehensive security measures throughout our services and operations.

This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for ensuring the proper handling, processing, and protection of all personal data submitted through our website.

We may process usage data (“usage data”), which comprehensively includes browser type, operating system, page views, navigation paths, timing and frequency of visits, device information, and interaction patterns. This information is collected through automated tracking technologies, server logs, and analytics tools and may include time spent on specific content, feature utilization, and browsing behaviors specific to environmental and wellness content. The source of this data is our analytics tracking system, user devices, and server monitoring tools. We process this information for several important purposes, including improving website performance, enhancing user experience, analyzing content effectiveness, and optimizing service delivery, which enables us to personalize content recommendations, improve navigation paths, and enhance overall platform functionality. The legal basis for this processing is our legitimate interests in monitoring and improving our website and services.

We may process account data (“account data”), which comprehensively includes name, email address, telephone number, postal address, account settings, communication preferences, and subscription status. This information is collected through registration forms, account updates, and direct user input and may include newsletter preferences, account security settings, and communication history. The source of this data is direct user submission during account creation and subsequent updates. We process this information for account management, service delivery, communication purposes, and security verification, which enables us to provide personalized services, maintain account security, and facilitate user communication. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process profile data (“profile data”), which comprehensively includes interests, preferences, activity history, user-generated content, and interaction patterns related to environmental and wellness topics. This information is collected through user submissions, interaction tracking, and preference settings and may include sustainability interests, wellness goals, and community participation records. The source of this data is your direct input and activity on our platform. We process this information for personalizing user experience, community building, content curation, and service optimization, which enables us to deliver relevant content, foster community engagement, and improve service offerings. The legal basis for this processing is our legitimate interests in providing and improving personalized services to our users.

Your Rights:

Right to Access: You have the right to obtain confirmation about whether we process your personal data and request copies of this data. This includes the ability to review what information we hold, verify the lawfulness of processing, and understand how your data is being used. To exercise this right, you can submit a formal request through our dedicated privacy portal or contact our data protection team directly at [email protected]. We will respond within 30 days and may require government-issued identification, proof of address, and account verification details to verify your identity.

Right to Rectification: You have the right to request correction of inaccurate personal data and complete any incomplete personal data we hold about you. This includes the ability to update personal information, correct errors, and modify preferences. To exercise this right, you can use our account settings interface or submit a formal correction request through our support channels. We will respond within 15 days and may require account credentials, specific correction details, and supporting documentation to process your request.

Right to Erasure: You have the right to request the deletion of your personal data when certain conditions apply. This includes the ability to remove account information, delete specific data categories, and withdraw previous consent. To exercise this right, you can submit an erasure request through our privacy center or contact our data protection officer. We will respond within 30 days and may require account password verification, specific deletion scope confirmation, and identity verification documents to process your request.

Right to Restrict Processing: You have the right to limit how we use your personal data while a request is being processed or verified. This includes the ability to pause data processing, temporarily limit data usage, and suspend automated decision-making processes. To exercise this right, you can submit a restriction request through our privacy settings or contact our support team. We will respond within 15 days and may require account verification, specific restriction parameters, and processing limitation details to implement your request.

Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and transmit this data to another controller. This includes the ability to download your data, transfer information between services, and receive data copies. To exercise this right, you can use our data export tool or submit a portability request through our privacy portal. We will respond within 30 days and may require two-factor authentication, format preferences, and transfer specifications to fulfill your request.Data Processing and Security Measures

At EarthRoots Valley, we carefully process and protect various types of personal data to provide our environmental and wellness services:

We process Service Data which includes login credentials, profile information, and platform preferences. This processing involves secure storage and retrieval methods, enabling us to personalize your experience and maintain account security. For example, in the context of environment, this includes tracking your sustainable living preferences and garden planning selections. The legal basis for this processing is legitimate interest and contractual necessity, specifically to provide our core services and maintain platform functionality.

We process Technical Data which includes device information, IP addresses, browser type, and access timestamps. This processing involves automated collection and analysis, enabling us to optimize site performance and ensure security. For example, in the context of environment, this includes monitoring resource usage patterns and eco-calculator interactions. The legal basis for this processing is legitimate interest, specifically to maintain service quality and prevent unauthorized access.

We process Communication Data which includes emails, chat messages, and support inquiries. This processing involves secure transmission and storage, enabling us to provide customer support and community engagement. For example, in the context of environment, this includes facilitating discussions about sustainable practices and responding to eco-friendly living queries. The legal basis for this processing is consent and legitimate interest, specifically to maintain effective communication channels.

We process Transaction Data which includes purchase history, payment details, and subscription information. This processing involves encrypted payment processing and secure record-keeping, enabling us to manage subscriptions and process payments. For example, in the context of environment, this includes tracking eco-product purchases and workshop registrations. The legal basis for this processing is contractual necessity and legal obligation, specifically to fulfill orders and maintain financial records.

We process Preference Data which includes notification settings, content preferences, and customization choices. This processing involves preference management systems, enabling us to deliver personalized content and recommendations. For example, in the context of environment, this includes tailoring sustainable living tips and ecological news updates. The legal basis for this processing is consent and legitimate interest, specifically to enhance user experience.

Security Measures

To protect your data, we implement comprehensive security measures:

Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.

We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.

Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.

Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.

We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.

All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive data.

International Data Transfers

We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Privacy Shield certifications, and Binding Corporate Rules. Each international transfer is conducted under strict protocols that ensure:
– Adequate data protection standards
– Compliant processing procedures
– Enforceable data subject rights
– Effective legal remedies

International transfers are protected by ISO 27001 standards, GDPR requirements, and CCPA guidelines, ensuring compliance with global privacy regulations. We implement additional measures including:
– Regular compliance audits
– Data protection impact assessments
– Documented transfer mechanisms
– Continuous monitoring procedures

Regarding international transfers, you maintain specific rights including:
– Right to information about transfers
– Right to object to transfers
– Right to withdraw consent
– Right to data protection guarantees

Data Retention

We maintain specific retention periods for different data categories:

Account Information: Retained for the duration of active account plus 2 years for legal compliance and account recovery purposes
Usage Data: Retained for 12 months to analyze usage patterns and improve services
Transaction Records: Retained for 7 years to comply with tax and financial regulations
Communication History: Retained for 3 years to maintain service continuity and resolve disputes
Technical Logs: Retained for 90 days for security monitoring and system optimization

These retention periods are determined by:
– Legal requirements
– Business purposes
– Technical necessities
– User preferences

Special circumstances affecting retention:
– Legal obligations
– Dispute resolution
– Security investigationsCookie Policy for EarthRoots Valley

Essential cookies form the foundation of your experience at earthrootsvalley.com. These cookies manage user authentication, maintain secure browsing sessions, and ensure proper site functionality. They process login credentials and session data to enable seamless navigation through our sustainable living resources and community features. In our environmental context, these cookies help track your progress through educational modules about ecological practices and maintain your secure connection while accessing personalized sustainability recommendations.

Functional cookies enhance your journey by remembering your eco-conscious preferences. They enable customized content delivery based on your sustainability interests, regional environmental initiatives, and preferred ways to engage with our community. These cookies store your language preferences, location-based environmental data, and interface customizations to provide relevant information about local ecological practices and community events.

Analytics cookies help us understand how visitors interact with our environmental resources. They collect information about which sustainability guides are most valuable, how users navigate through our wellness content, and which ecological practices generate the most community engagement. This data helps us improve our educational materials and enhance the overall user experience.

Performance cookies optimize your access to our environmental resources by monitoring technical aspects of the website. They assess loading times for nature-based meditation guides, track system performance during virtual community gatherings, and ensure smooth delivery of our multimedia ecological content. These cookies help us maintain optimal website performance while serving our growing community.

Cookie Management

You maintain full control over your cookie preferences through your browser settings, our consent management tool, and your account preferences. We respect your right to modify these settings at any time.

Compliance Commitments

For our EU community members, we maintain strict GDPR compliance through explicit consent mechanisms, minimal data collection, and transparent processing practices. We collect only essential information needed to provide our environmental education and community services.

California residents enjoy additional privacy protections under CCPA, including the right to access their collected information, request data deletion, and opt out of data sales. We ensure equal service quality regardless of privacy choices.

For users under 13, we implement strict COPPA compliance measures, including parental consent requirements and limited data collection. We prioritize protecting our younger community members while fostering their connection with nature and environmental awareness.

Updates and Modifications

We regularly review and update our privacy practices to maintain alignment with current regulations and best practices. When we make changes, we notify our community and request renewed consent where required. Our commitment to transparency and compliance remains constant.

Contact Information

For any privacy-related questions or concerns, please contact us at [email protected]. Our privacy team responds within 48 hours to all inquiries, including data access requests and privacy concerns. Identity verification is required for data-related requests to protect your privacy.

This policy was created specifically for earthrootsvalley.com and covers all associated services within the environment industry.